Signaling theory (iPhone X edition)

Is iPhone X the new Blackberry? According to Square Trade, the iPhone X is not only the most breakable smartphone ever made; it’s also the most expensive to repair. So, can anyone explain to us why Apple addicts (like this one) still want (need?) to signal their fiendish devotion to Apple’s overrated and overpriced products?

About F. E. Guerra-Pujol

When I’m not blogging, I am a business law professor at the University of Central Florida.
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