We found this fascinating romantic census of the United States via The New York Times. (Hat tip to Marginal Revolution for the pointer.) According to Hilarie Sheets of the Times, R. Luke DuBois became obsessed with the words people use to describe themselves in their online dating profiles. He joined 21 dating sites in every ZIP code in America, downloaded 19 million profiles, and algorithmically determined the most common word in each location, which he then inserted in place of the city names on his maps. “New York is ‘Now,’ Seattle is ‘Heartbreak,’ Atlanta is ‘God.’ Upper Peninsula of Michigan is dotted with ‘Masochist,’ ‘Depression,’ ‘Futile,’ ‘Rustic,’ ‘Fairytale.'”