We were attending an academic conference at the University of Florida in Gainesville this weekend when we found this little letter in a display case on the first floor of Gerson Hall. The one-page letter is dated 4 July 2002 and was written by Fred Fisher, an alumnus of UF’s business school. (Click on the letter above to see a larger copy.) It contains a set of five “Fisherisms” or maxims in Mr Fisher’s own handwriting, and we like them all, especially the last one …