My wife and I were in Miami Beach last night. We enjoyed a late dinner at Prime 112 on Ocean Drive, and then went to Dream nightclub on Washington Street. We had fun, but I did not like the DJ at Dream. The DJ kept interrupting the music to announce when a table in the VIP section purchased bottles (which was very frequently) and also when a table was not buying any bottles. Specifically, he called out some football players from the New England Patriots for not buying any bottles during the evening. We know that shaming and peer pressure are often very effective ways of influencing people’s behavior, but these NFL players were guests at your nightclub and were actually doing you a favor by being there …
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