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Tag Archives: Consumer Behavior
Why do consumers still purchase GM cars? *
According to this working paper by professors Susan Helper and Rebecca Henderson in the Harvard Business Review, GM’s market share in the US fell from 62.6% to 19.8% between 1980 and 2009 … In other words, a large fraction of US consumers … Continue reading
Posted in Uncategorized
Tagged Consumer Behavior, Economics, General Motors, Rational Choice
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prior probability 