How bad is Yahoo Mail?

According the website AllThingsD, executives at Yahoo! recently sent out this nasty and morale-shrinking email taking their underlings to task for not using their own company’s email service “Yahoo! Mail.” According to the internal email, “it’s a matter of principle to use the products we make”; yet the vast majority of Yahoo employees (75% according to the email) still don’t use their company’s crappy and outdated email service. As Sam Biddle, who blogs for the website Valleywag, explains, “That’s pretty poor, but entirely unsurprising, given that it’s 2013, and no one uses Yahoo! Mail unless they’ve lost a bet.” So, on a scale of 1 to 10, how would you rate Yahoo Mail (with 1 being AOL and 10 being Gmail)?

More importantly, if you were an executive at Yahoo, what incentives would you put in place to encourage your team of engineers to build a better email service, one that your employees would actually want to use?

Hat tip: Sam Biddle

About F. E. Guerra-Pujol

When I’m not blogging, I am a business law professor at the University of Central Florida.
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