Reverse auction (Super Bowl edition)

Another day, another potentially creative use of an auction mechanism. According to this report in the Wall Street Journal, the NFL has reportedly requested its top three choices for the 2015 Super Bowl Halftime Show — Rihanna, Katy Perry, and Coldplay (Cold…who?) — to pay the league for the privilege of performing at halftime. (By the way, why didn’t Lady Gaga make the shortlist?) In any case, is this not a textbook example of a reverse auction? (Photo courtesy of MTV.)

Where does the bidding start?

About F. E. Guerra-Pujol

When I’m not blogging, I am a business law professor at the University of Central Florida.
This entry was posted in Economics, Game Theory and tagged , . Bookmark the permalink.

1 Response to Reverse auction (Super Bowl edition)

  1. Pingback: Super Bowl markets in everything

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s