Product placement 101

Matt Thomas just brought this beautiful TV ad to our attention via his blog. The ad in question is composed of a series of movie scenes featuring the iconic Rolex watch. (In several of these classic scenes, the actors actually refer to the brand by name!) Some marketing scholars, however, claim that product placement is an unethical business practice and should be regulated by law. (See here, for example.) We totally disagree with this claim. Whether product placement is ethical or not (i.e. a form of deception), regulating this practice would probably do more harm than good. After all, how could a director shoot a motion picture without placing any products in his film?

About F. E. Guerra-Pujol

When I’m not blogging, I am a business law professor at the University of Central Florida.
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