What question keeps you up at night? By way of example, in the opening scene of the movie “The Social Network,” a fictional Mark Zuckerberg begins by asking, “How do you distinguish yourself in a population of people who all got 1600 on their SAT’s?” By comparison, Peter Thiel opens his book Zero to One (the first page of which is pictured below) with this provocative question: “What important truth do very few people agree with you on?”

Aren’t these really one and the same question?