Shout out to our student Nathalies Amitie! During this morning’s Summer B lecture, she posed a great question about JAY-Z and Beyoncé’s decision to trademark the names of their newborn twins (Rumi and Sir, for the record). After all, why get a trademark when the common law already creates legal rights to one’s name, likeness, and image? We did some research and found this report by Kenza Moller. According to Ms Miller: “there are legitimate reasons for celebrities to want to trademark their children’s names. In fact, Beyoncé and JAY-Z’s company — BGK Trademark Holdings — didn’t even try trademarking Blue Ivy’s name until a couple of other individuals and companies attempted to do so first. One individual reportedly tried to trademark the name ‘BLUE IVY CARTER NYC’ for a children’s clothing company, while a Long Island company registered ‘BLUE IVY CARTER GLORY IV’ as a name for fragrances.” In other words, Beyonce and JAY-Z may have decided to trademark the names of their children for defensive reasons: to keep other people and firms from trying to profit off of their names.