Super Eagles on fleek! Via CNBC, Ruth Umoh (@ruthumohnews) reports: “Prior to its official June 1 release date, Nike had already received 3 million pre-orders for the jersey [of the Nigerian National Team] …. That sets a new pre-order record for an African team and even some of the biggest soccer clubs in the world. To put that into perspective, top-three soccer club Manchester United sold the most jerseys globally in 2016, with 2.85 million sales.” (By the way, there is also a thriving market in counterfeit jerseys.) Double hat tip: digg and Vanity Fair.
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