That is the title of this excellent essay by Josh Barro, via New York Magazine. Here is the opening paragraph:
In 2016, Marriott Hotels, which had 19 hotel brands, merged with Starwood, which had 11. They didn’t abolish any brands in the merger, and so the company faced a challenge: How to explain to customers, or even to its own employees, what makes all 30 of these brands different from each other. So shortly after the merger, the company produced this cutesy matrix:
Hey, where did you get your priors?
Obsession driven to infinity
BY GRACE THROUGH FAITH
Small Steps Toward A Much Better World
Natalia's space
hoping we know we're living the dream
Lover of math. Bad at drawing.
Natalie. Writer. Photographer. Etc.
Travel, Philosophy and Love
Blog about economic history & comparative development
We hike, bike, and discover Central Florida and beyond
A blog about economics, politics and the random interests of forty-something professors
Making it big in business after age 40
Reasoning about reasoning, mathematically.
I don't mean to sound critical, but I am; so that's how it comes across
Your muse for all things beautiful.
A little place for big ideas.
development.growth.macro
remember the good old days...
"Let me live, love and say it well in good sentences." - Sylvia Plath
Travel well
Writing, Reading and Loving Like a Mother
visual and tactile poetry
Neuroscience and psychology news and views.
a personal view of the theory of computation
Logic at Columbia University
Just like the Thesis Whisperer - but with more money
reality in bits: economics, technology, and thought
the sky is no longer the limit
Technology, Culture, and Ethics
Just like the horse whisperer - but with more pages
Smart and surprising
Memoir, poetry, & writing theory
