Why isn’t parking at Disney World “free”?

File under “the mysteries of pricing.” As of this writing, it will cost you $25 USD to park your car at a distant parking lot (the tram ride to the park is “free”) and $50 USD if you want to avoid the tram and park your car next to the theme park itself. Why doesn’t Disney just add the cost of parking to the price of each theme park ticket (say, an extra $5 per entrance ticket) and make parking “free”?

About F. E. Guerra-Pujol

When I’m not blogging, I am a business law professor at the University of Central Florida.
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2 Responses to Why isn’t parking at Disney World “free”?

  1. Craig says:

    $50 to park at Disney World! Question — is there anyplace *else* one can go if one parks at a Disney Work parking lot, or is the parking all dedicated to Disney World? One thing that charging for parking might accomplish (theoretically) is increasing customers-per-vehicle, but I question whether that happens in practice (the in-for-a-dime, in-for-a-dollar principle). I think it is more akin to airlines charging extra for everything so that they can advertise a lower base fare — all this does is increase passenger resentment.

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