Why aren’t any of the postseason games at Wrigley Field day games? Because the suits at Major League Baseball and the TV networks are greedy bastards. In the words of sportswriter Ryan Fagan:
… it’s known start times are heavily influenced (OK, controlled) by TV networks, and TV networks love prime-time contests. But they’re missing a wonderful opportunity to give a nod toward nostalgia, and how great of a hook would this be? They could sell this, folks.
Saturday’s Game 4 would have been the perfect fit. It’s a weekend, which means the typical 9-to-5 routines of the work week don’t apply to most would-be viewers. And the way the primary competition for sports eyeballs — college football on Saturday — is set up, with flexible start times, most of the best games are in the evening anyway.
As Fagan notes, the Cubs didn’t play their first night game at the Friendly Confines until August 6, 1988. By way of comparison, the White Sox, the other baseball team in Chicago, installed lights at the original Comiskey Park in 1939.