How Facebook killed off Vine

Are you still searching for evidence of Facebook’s anti-competitive behavior? Then do I have news for you! A British parliamentary committee conducting an inquiry into Facebook’s anti-competitive business practices recently released a treasure trove of secret Facebook documents, including internal communications from Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg. According to this report by Brian Feldman, “There is not anything particularly outrageous or damning in the emails, but collectively they point to a company whose priorities were self-preservation, revenue generation, and fear of being exposed for dubious privacy practices. It is a far cry from the benevolent, touchy-feely, global-community messaging that Facebook has pushed over the years.” One example of Facebook’s hypocrisy is its treatment of Vine, a once popular video-sharing app that allowed users to share six-second-long looping video clips. According to Feldman’s report, Mark Zuckerberg himself signed off on a measure to destroy Vine: “On the app’s launch day, Justin Osofsky, a Facebook vice president, proposed shutting down Vine’s ability to access Facebook’s friends API [application program interface]. This [tactic] made it difficult for users to find their Facebook friends within Vine, kneecapping the app’s ability to grow–and compete with Facebook. Zuckerberg’s response: ‘Yup, go for it.'”

Image result for facebook destroyed vine

About F. E. Guerra-Pujol

When I’m not blogging, I am a law professor at the College of Business of the University of Central Florida.
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2 Responses to How Facebook killed off Vine

  1. Kathy H says:

    Underhanded, devious, but not illegal. Who does this sound like?

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